These are a few of the solutions that we offer. Please contact us for a solution that is custom designed for your email program.
Deliverability Audits
This deliverability audit suits any client of any provider and will include a comprehensive report on the state of the ESP. The introduction provides an overview of the five major key factors that drastically affect delivery and audit criteria:
• Business Policies – focuses on CAN-SPAM compliance, and permission levels as it relates to best practices.
• Infrastructure – examines IP address structure, volume throttling, RCF compliance, and authentication.
• Content & Design – examines website and email content consistency, email client rendering, and spam assassin testing.
• Reputation – various public and private blacklists, and web reputation.
• Data Management – data collection and hygiene, feedback loop, unsubscribe management, and bounce management.
Email Service Provider Audits
This ESP deliverability audit suits any Email Service Provider and will include a comprehensive report on the state of the ESP.
• Customer Vetting – review of on-boarding and vetting documents and procedures.
• Documentation & Tools – review of ISP documentation, deliverability monitoring, email renderability, and seedlist tools built into the user interface.
• Infrastructure – examines IP address structure, volume throttling, reverse DNS, and authentication.
• Reputation – various public and private blacklists, and web reputation.
Email Authentication
This package includes a review of your IP and domain email authentication. We analyze your email headers and validate that the emails are signing both IP and domain authentication. We will also provide you details and/or work with your IT department to get IP and domain authentication set up for your email marketing program.
DMARC Implementation
We work with you and your IT department to set up the appropriate DNS records for DMARC. Afterwards, we start to collect data for your brand to help reduce the potential for spam and phishing e-mails. We can provide easy-to-read reporting for you to see which IP addresses are sending out emails on behalf of your brand and domain.
Email Privacy & Compliance
This package includes the Deliverability Audit Package from above, as well as additional email deliverability compliance research. Our deliverability and privacy experts also look at your current Privacy Policy, data collection, data retention, data destruction practices, and provide feedback. These consultants are certified privacy experts and will work with your team on these topics.